Wine Diaries


Sonal Holland listed among TOP 50 most powerful Women in India's Luxury by BlackBook 2015

"My advice to young women entering the wine industry is to focus solely on building professional credibility and a strong foundation, so that no one will question you."

The grande dame of India’s vinous universe, Sonal Holland flits effortlessly between her role as the head of the wine and luxury beverage operations at the ITC Group of Hotels and as an educator, consultant and, now, a YouTube blogger. She holds a diploma in wines and spirits from the Wine & Spirit Education Trust in London, the world’s foremost body in the field of wine education, and is now preparing for the Master of Wine qualification, the highest academic achievement in the field. She gave up her mundane corporate job to pursue her passion for wines. Speaking about her role at the ITC Group of Hotels, she says, “I have to curate the wine list, organise events for iconic wines, collaborate with leading wine houses and decide on private labels for the group. My main objective is for ITC to be perceived by its guests as a premier wine destination for this country.” Educating the consumer is pivotal to her efforts, and she is modernising wine education and awareness through her YouTube channel, where she reviews wines and educates viewers on the finer nuances of different wines. “It is such a visual subject that it lends itself effortlessly to the digital medium,” says Holland. According to her, it is necessary to change with the times. “I believe that whatever it is you are doing, especially in the wine business, reinvention is very important. Stay relevant to the industry that you are in,” she concludes

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