Consulting & Collaborations

Founded in 2016 by Sonal Holland MW, the SoHo Wine Consultants offers consultancy services to the hospitality and AlcoBev industry. We also organise and host tasting events and experiences for corporate, institutions and aficionados of wine.
We welcome dialogues exploring collaborations with Sonal Holland MW in areas of social media, broadcasting,
speaker opportunities and wine judging.

Wine & beverage consultancy

SoHo Wine Consultants’ unique combination of expertise, thought-leadership, strong industry connections and effective digital outreach have established us as a sought after-consultant and collaborator in the beverage space. Our unique approach seamlessly integrates communications & PR, digital marketing, consumer and trade outreach programs to build your brand’s reputation. Through trade-focussed tastings and curated events, we can connect you to our extensive network of hospitality leaders, sommeliers, restaurateurs, educators, media, wine connoisseurs, retailers and wine-importers—the decision makers, collectors and influencers, who help shape the brand conversation. You gain from our research-backed knowledge of the complex trade and our cultural understanding of the Indian wine market.

Hospitality wine programs

We create unrivalled wine programs for hoteliers and restauranteurs that use wine as an effective tool for creating fine experiences, building customer relationships, increasing beverage revenue and boosting profitability. Sonal Holland draws upon her previous experience as Director of Wine & Beverages at ITC Hotel group (2013-2016) and her understanding of the urban Indian wine drinker from her research at India Wine Insider, to build a focused and systemic approach in garnering attention for wine in the overall F&B pie. We work with luxury hotels, restaurants, clubs and airlines, helping them choose the best suppliers, structure a profitable wine list, curate bespoke customer experiences and train staff to be knowledgeable, skilled and confident.

Corporate events and gifting

Sonal Holland MW has an inimitable hosting style using wine as the perfect catalyst for mixing business with pleasure. Wine’s rising popularity and its sophisticated image has encouraged several top corporate and member-institutions to engage with us for their client-networking, office team-building and corporate gifting. From exclusive sit-down dinners to food & wine pairing workshops and network-led tastings, our innovatively themed events are a sure-fire way to enthuse your guests into the riveting world of wine.

We showcase only quality wines that are exemplary examples of their styles and are readily available at our Vine2Wine retail stores. So, whether you are looking for a corporate gift to wow a client or introducing your senior members to the wonderful world of wines, allow us to do the picking while you do the drinking.

Wine judging

An avid global traveller, Sonal Holland MW enjoys being on the judging panel of the world’s leading wine competitions such as the Decanter Asia Wine Awards, Concours Mondial du Bruxelles, and the Hong Kong International Wine & Spirit Competition. On home turf, she is the Chairperson of India Wine Awards, the country’s most authoritative awards ranking wines and restaurant wine programs in the country. She has also served as the jury for Conde Nast Traveller Restaurant Awards and other prestigious world’s best listings which she cannot talk about due to non-disclosure.

Social media collaborations

Sonal Holland MW has a unique voice that combines her position as India’s foremost wine voice, a pioneering ‘winetrepreneur’, an inspiring leader, a role model for women and an opinion-maker on lifestyle and luxury. A thought-leader in India’s beverage industry, Sonal Holland MW is changing the narrative with her innovative approach to communicating about wine. Sonal brings in a dash of freshness and energy to brands that she believes in, and epitomises qualities that define mastery, luxury, charisma and aspiration. To Sonal, wine represents a higher form of living and she enjoys weaving wine content within the realm of aspirational lifestyle, wellness and luxury. Her engaging work in broadcasting through videos has garnered a loyal community of professionals and enthusiasts across social media channels.

Speaker engagements

Sonal Holland MW is regularly called upon to speak about the Indian wine market and share her knowledge at conferences across the globe.
Sonal is an in-demand keynote speaker at consumer events where she effortlessly demystifies the complex world of wines and is often found inspiring her audiences with personal stories of her journey from the humdrum corporate world into becoming one in a billion as India’s first Master of Wine.

Do reach us to discuss ideas on how we can collaborate –